Power. Protection. Assistant. Photos.
Four strengths of the Google Pixel 4a—but be honest, by the time you’ve finished this sentence, how many of them stuck? Exactly.
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That’s why we didn’t just list the features. We turned them into stories.
We created four playful, character-driven videos that translated each feature’s value into something warm, relatable, and unexpectedly joyful—because great features become great stories when they capture life’s little surprises. Like a perfectly timed Top Shot… with a delightful cat photobomb.
And people watched. A lot. These videos became the most-viewed Retail Training videos to date, with a view rate 20x the average. Because when technology feels human, people pay attention.
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2D
Character
Protection.
We followed a Pixel 4a—and a cat—through rain, shine, leaves, and snow to show off its durability. The result? A playful ad where the weather changes, but the Pixel never does.
Assistant.
From “oops” to “all sorted”. Our animation shows how the Pixel Assistant turns life’s little emergencies—like sending a last-minute gift—into moments of calm. Simple, thoughtful, stress-free.
Top Shot.
This feature is built to capture the moment that matters most—the one you don’t want to miss.
We gave it a playful twist: a dash of surprise, a hint of chaos, and plenty of charm. Because showing what a feature does is one thing, but making it unforgettable? That’s what counts.
Power.
Pixel 4a’s battery? It’s got more stamina than you. We followed a day in the life of one busy character—fast charging, adaptive battery, and even enough power left for a little gaming break. By the end of the day, they’re asleep in the armchair… but their Pixel is still going strong.