Complexity kills momentum—it makes businesses hesitate, overthink, stall. But familiarity changes everything. When people feel at home with their tools, they move faster, think bigger, and focus on what truly matters: business, customers, and growth.
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Through relatable metaphors and authentic user experiences, we show that businesses—big or small—don’t have to fear complexity. With ChromeOS, the cloud becomes approachable, powerful, and built to help them thrive.
By blending bright colors, playful icons, and handcrafted paper textures, we gave the cloud a human touch—because technology should feel like a helping hand, not a hurdle to overcome.
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2D
3D
Unified through texture.
Our animation combined stock footage, 3D and 2D assets, text, and storylines. But something was missing—a thread to weave it all together. That’s where the paper theme came in. Its subtle, tactile aesthetic tied everything into a single, unified style, making the piece feel intentional and complete.
Behind the scenes.
Before you animate, you interrogate—how about this? Scratch that. Will this work? Oooh, nice. We introduced 3D elements to add contrast and disrupt the flat paper theme, add depth, and gently lead the viewer through the story.